Archive for Web Of Traffic Builders
06.08.09
Posted in Web Of Traffic Builders at 11:44 am by admin
Gauging link popularity is a practice that most search engines use when they rank sites for specific keywords and phrases. In order to keep their clients happy, search engines are always developing ways to make their results more relevant. In the last couple of years, Search engines start giving more weight to Links between sites with similar themes because they see links as a vote of confidence and trust for your site and, consequently, they tend to have a positive effect on your site positioning.
What’s Link Popularity?
Link popularity is the measure of inbound links to your web site. Your Web site’s link popularity is calculated by counting the number of links coming into a particular page, and gauging the quality and relevance of the links. This includes pages linking from within your site as well as from pages on other sites.
Link popularity is an important factor in determining your site’s importance and it’s a decisive factor in your web site’s ranking in major search engines like Google, MSN, AltaVista, Inktomi, and HotBot.
There are two ways on how to increase your link popularity.
1 – Link exchange or as known also reciprocal link or link swaps.
Link exchange is an agreement whereby two webmasters agree to link to each other from their respective sites.
There are many ways on how to exchange links such as:
- Exchanging small ads with other related web sites – This method is a good way to promote your product or service and yourself also.
- Articles Exchange – It’s the most valuable method and becoming a very popular mean of exchanging links in a more natural fashion. Writing quality articles and exchange them with other websites’ partners will do a lot to your business success.
How to Find Link Exchange Partner Sites to Improve Your Link Popularity?
Look for sites that are related to your site theme in some way but not necessarily similar, and see if they might be interested in exchanging links.
- You may do searches at your favorite search engines for keywords like ” link exchange”, ad swaps”, “link trade”, “articles exchange”, etc. plus your most relevant keyword phrases to the product or service you offer. Example: ” link exchange + dog training”. Don’t forget to include the quotation marks to narrow your search.
- Find targeted sites in the web directories, such as Yahoo!, LookSmart, or the Open Directory Project.
- Visit articles and ezine directories and find publishers for articles exchange.
How Get Webmasters to Link to Your Website?
- Select some websites related to your area of interest.
- Make a list of the sites and publishers you want to contact.
-Contact your potential partners and inform them that you have linked to their sites and request a link in return. Don’t forget to use a personalized email explaining why a link exchange would benefit both sites.
2 – Inbound Links or as Known Also Natural Links or One-way Links.
Inbound links are links from other websites pointing to your website without to have to link them back. One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
How to Get Inbound Links?
- Submit your website to the major directories – A listening in the directories will help you increase your link popularity and they have a lot of influence over search engine results.
- Become an authority in your industry – There are a number of specific ways you can show your expertise. One of the best ways to show your expertise is to write about your subject of interest.
If your site will be really interesting and valuable it will get links natural way. Other webmasters will link to your website, discuss about you and refer to you.
When another website votes for the quality of your website by placing a link pointing back to it, you are obtaining natural linking. The more you can build upon helpful articles, quality content, FAQs, free service, white papers, etc. the better reason for webmasters to link back to your website because of the interesting information.
- Submit articles to ezine/newsletter publisher and articles directories – Write high quality articles in your area of expertise and allow others to post them in their sites or publish them in their newsletters will increase your inbound links.
- Participate to forums and discussion groups – Participate in the discussion groups or forums as an expert who gives good advice and place your website link in your signature file at the end of your postings. If these forums postings are realized and remain online, search engine continue to see them and the links they contain.
- Build blogs – Blogs are good places where online users find good content. Building a blog will benefit you in many ways such as…
Search engines love blogs for their fresh content. If you build a blog with quality content, frequently updated and you host it on your website will boost your pages rank (PR) and will attract webmasters to link to.
You may also build as many blogs as you want and host them with a hosting service. Increase your inbound link by providing links from your weblogs to your website.
- Submit your blog(s) to weblogs directories – Submitting your blog(s) to weblogs directories will increase your inbound links dramatically.
If you follow these steps you will get trusty websites to link to your WebPages, your link popularity increases and enhance your over all search engine positioning each time the search engine robots or spiders come to index your web pages.
The best thing about this form of web promotion is that it’s literally FREE and is the most cost-effective way to improve your link popularity.
Gley Yahya owns the Strategic Internet Marketing, designed to help small business owners build their opt in email lists by following a proven to work procedure, that leads online people to their websites, and take them through the process from position to position, to convert them to loyal customers. If you need information and assistance with your online growth, we can help. You can reach him at: gley_yahya@email-list-builder.com
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05.26.09
Posted in Web Of Traffic Builders at 7:25 pm by admin
I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck’s locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.
For a time, we were looking fabulous in searches on Google, but our site couldn’t be found on Yahoo! Then we got the Yahoo search engine figured out … but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all.
The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site’s pages optimizing like crazy. Poof!
We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh?
Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing.
And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria – #1! Retirement Victoria BC – #1! Tax planner Victoria – #1! And so on. I was thrilled.
I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about our website updates each month. I uploaded the new articles. One was about the wonders of technology. I encountered some weird loading prompts. I checked the website. It was extremely slow in loading. I checked it again. The main page was a dead link this time! I checked again, and while the main page loaded, the navigation bar only loaded partially. Dead link. Slow load. Nothing!
Here I had spent all this time optimizing pages and on the day it works, people will be clicking through to dead links! So I am now leaning out the second storey window, holding the computer by the cords in one hand, whilst finishing this article in the other. Should I drop the computer on the street? Come on! Lemme do it! Please! I’m swinging it around now like a lasso. I think I can hang it up on the telephone wires like an old pair of sneakers!
About The Author
Rick Hoogendoorn is an ‘associate’ and ‘pessimistic optimizer’ with Cheri Crause & Associates Inc. in Victoria, BC. Cheri Crause is a certified financial planner in the same town. www.chericrause.com
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Posted in Web Of Traffic Builders at 1:40 pm by admin
A major concern of all Home Based Business Entrepreneurs is to get Traffic to their websites. Most entrepreneurs endeavor to promote their business online but, unless the website is ranked high in the major search engines, traffic will be hard to come by. This problem becomes more frustrating and demoralizing especially if you are new to Internet Marketing and with a low marketing budget.
Promoting your Internet Business Offline is a great way of getting over this problem and at the same time creating an image for yourself and your Home Based Business.
Given below are Popular, Free and Inexpensive Offline methods that I have successfully tried out and can be followed by most entrepreneurs in promoting their businesses Offline.
Word of Mouth:
Word of mouth is one of the best forms of advertising your business. Pass the word around about your Home Business and your website. Let your friends, acquaintances, kith and kin get to know about it. It will not surprise me if you come across a few people who are prepared to go out of the way and help you in your efforts.
Jeff Bezos the founder of Amazon.com and one of the most successful entrepreneurs of the Internet Marketing era places great importance to this mode of promotion, and he should know. He says “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”
Business Cards:
Many entrepreneurs and especially those who are new to business do not realize the importance, significance and effectiveness of a business card. The card projects your business image and credibility. Seize the opportunity and pass the card on to friends and acquaintances at parties, seminars, conferences, clubs and other functions. A place to get started is Vistaprint who will supply you I00 cards free of charge if you contact them.
Flyers:
An inexpensive method of promoting your Home Business Offline is by distributing Flyers. This can be produced by you in the computer. Provide all the details of your home business and your URL as briefly as possible.
This can be distributed door to door with the help of your family members. They can also be placed at community centers, bulletin boards, libraries, malls, super markets and other places where people gather.
Brochures:
A well designed brochure always captures the attention of people. This too can be done in the computer. If you are unable to design it yourself there are several sites in the internet that will help you design one yourself. One such site is http://www.mybrochure.com. Once it is ready, place them in clubs, bars, supermarkets and libraries.
Automobiles:
Another inexpensive way of promoting your internet business Offline is to place bumper stickers or magnetic signs on your vehicles. Have your website address, phone number and URL displayed clearly. This is a sure way of getting your website noticed by hundreds or even thousands of people everyday. Your friends could also assist you in this endeavor. Give them some of your products free as an incentive.
Classified Ads and Write up:
Placing Classified Ads in the local newspapers is a great way of promoting your Home Business and they do not cost much either. Place a few ads on a regular basis and then request the editor to give your Home Business a small write up in the newspaper. Editors are always on the look out for news and if you are lucky your request will be granted. This will without doubt give your Home Business a great boost.
Novelties and Promotional Items:
Everyone loves free gifts. Items such as pens, key chains, coffee mugs and fridge magnets are popular and inexpensive gift items. Imprint your business name and URL on these items and distribute them at conferences, seminars and community meetings.
Promoting your Home Based Business Offline requires a certain amount of Effort, Public Relations and Organizational skills. Remaining Motivated and Dedicated is the secret of success here and the end result of all your endeavors will be a steady stream of Prospects, Loyal customers and Traffic to your Internet Marketing website.
Copyright © 2005 Kanaga Siva.
Kanaga Siva has a wealth of experience in Marketing and also running his own Home Based Business. He now operates his Internet Marketing Business. Visit his website www.business-fromhome.com for Articles, Resources, Ideas and Advise to start a Home Based Business and for other recommended Programs.
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09.28.08
Posted in Web Of Traffic Builders at 6:14 am by admin
A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.
One of the primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, what’s there and what’s not there, including what’s in the unseen HTML code, can have a great impact on how much traffic your site will generate.
Here’s my list of the most common web site design sins and traffic killers. Use this list as you design your own site or show it to your web designer. If your web designer doesn’t understand these points or dismisses them as unimportant. . .move on!
One word of warning, we are going to look under that hood of that shiny web page and see some of what makes it run from the search engine view. – This is not always for the squeamish.
No title tag or meaningless title tags. – Title tags are part of the HTML structure of every web page. Think of them as the informal name of the page. See for yourself. Go to http://www.ducttapemarketing.com. Look up there at the top of browser window and you will see the words – Small Business Marketing Ideas and Strategies – that’s the title of that page. Now right click your mouse in the page and hit “view source or view page source.” When you do this, you are looking at the HTML code for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one of the most important aspects of your web site. . .yet most people don’t even use them. NOTE: While you are looking at this source code realize that this is what the search engines see. No matter what your page looks like it won’t be found if this code doesn’t help you get found. More on that.
Your title tags can be a great tool for getting you search engine traffic if they are combined with good page content. Notice that my title tag is not Duct Tape Marketing or the often used Welcome to My Site. My tag is Small Business Marketing Ideas and Strategies. Now, think about this for a minute. Not too many people search for Duct Tape Marketing and nobody searches for Welcome to My Site, but small business marketing, now that’s another story. Most small business owners waste the effectiveness of their title tags with something like: The name of their business or our products. Use title tags and make them part of your site content. Think about what people search for in your industry and name your pages based on that.
Flash Intro pages – Don’t get me started on this one. You know those pages that do all this really cool animated motion graphics and then present you with an entry or splash screen. I’ll admit, these are works of art and I couldn’t design one if I had to, but visit http://www.superclubs.com/home.asp and do that “View Source” trick again and tell me if you think a search engine could tell what that page was about. Remember, search engine spiders can’t see pictures or hear sounds!
Cleverness – There are lots of little things that designers like to do because they can. The question is what’s it costing your site. One of my favorites is that date thing. You’ve likely been to a site that publishes today’s date. Perhaps there is a good reason for that but go on back to view source on one these pages and you will see the price of that little trick. This date trick adds 300-400 lines of JavaScript code at the beginning of your page. All of this makes it hard for those search engines to find your real content. Think long and hard about adding stuff that gets in the way.
No Anchor Text Hyperlinks – Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can’t see images. Help them understand what your page is all about. Even if you have images navigation, put text links at the bottom of your page with all of your navigation.
Referral Marketing – This is a text link
Contact info hidden – There are some web site owners out there that don’t want to be easy to contact but I’m guessing that’s not you. Put your address and contact information on every page and make them text. More and more people are turning to their web browser like a phone book. Lots of local address and content links can make it easier to find you in your own town.
Most important content out of order – Search engines read your source code in the order they come on it. Some engines only read a small portion so you should make sure that your most important content is early on your page. Left side navigation columns, commonly found on web sites, appear at the top of the source code and could be hindering your site from receiving proper credit for the content it contains.
No use of Heading tags – HTML uses a series of H or heading tags to help structure a page like an outline. H1 for the most important headings h2 for subheads and so on. Each of your pages will do well to contain a keyword rich headline, much like an ad for the page, and h1,/h1 mark-up in the code to let the search engines know that this is a really important part of the page. Then, do the same with sub sections with h2,/h2 tags. I know that most designers understand these tags when it comes to styling a page but few get the important role they play in the search engine game.
Look, there is plenty more to learn about this subject and certain aspects will change from week to week but now that you have a better understanding of how search engines view your site you can go out there and make pages that get found.
Copyright 2005 John Jantsch
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
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08.31.08
Posted in Web Of Traffic Builders at 7:30 pm by admin
Targeted traffic (or the lack of it) is what determines the success or failure of any commercial website. A site can receive thousands of visitors per day and still fail if most of that traffic isn’t targeted.
What is targeted traffic?
Have you ever clicked on a link or an ad only to discover that the site you land on has nothing to do with what you thought it would? Have you ever been redirected to another website that offers something you aren’t interested in?
If so, your visit to those websites consisted of untargeted traffic because you simply weren’t interested in the item(s) being sold on those sites. You got there expecting one thing but found something different. Or even worse, maybe you got there without even knowing you were going there.
Receiving targeted traffic simply means receiving visitors who are pre-qualified because they clicked on an ad or link that accurately describes your site and/or what it has to offer. If someone clicks on your ad that explains how you sell high quality auto parts, the chances are very high that he/she is actually interested in auto parts, perhaps even looking to buy some!
But if someone clicks on your link that describes auto parts only to discover that your site actually sells golf balls, you not only have just received an untargeted (and probably upset) visitor who has no intention of buying your product, you have also wasted valuable bandwidth and possibly advertising fees!
How to get targeted traffic to your website
Obtaining targeted traffic is simple, but it isn’t easy. Here are a few great ways.
1. Exchange links with other websites that specialize in the same thing you offer. Many webmasters are reluctant to do this because they see it as linking to their competitors. Such an attitude is misguided and short-sighted.
Why? Suppose you have a link for your auto parts site on another auto parts site. Anyone who clicks that link is obviously interested in auto parts and is very likely to buy. Traffic simply cannot get more targeted than this!
But if you’re like many webmasters, you’re probably thinking “But I’ll be sending my precious visitors to a competitor’s website!”.
Yes, that’s true. But your competitor will also be sending his precious visitors to your website! It all balances out in the end.
In reality, it more than balances out because the THEMED inbound link to your website boosts your search engine rankings, which in itself brings you even more targeted traffic from the search engines!
In a nutshell, if done properly, exchanging links with your competitors will always results in a net increase in targeted website traffic and sales! Always!
2. Buy advertising space on high-traffic, relevant websites and ezines. If you sell auto parts, a great place to advertise would be on a site or in a newsletter that reviews autos/auto parts.
3. Build an effective pay-per-click advertising campaign for your main keywords. And be sure to use relevant synonyms to bring in the most targeted traffic possible.
4. Write articles that provide valuable information about the items you sell, then offer those articles to other webmasters for free to place on their site as long as they include your link in the article.
For example, if you sell auto parts you can write an article explaining how to properly pick out high quality auto parts and offer to let other auto parts sites to publish it along with your link.
5. Create an ebook about auto parts with your link on each page and give it away for free. You can even offer to let other webmasters give it away for free (as a bonus, for example)! These ebooks get passed down time and again, extending your website’s reach and boosting its targeted traffic to ever higher levels.
6. Buy Targeted Redirected Traffic from www.BuyExpiredDomainTraffic.com. This high quality targeted traffic is redirected from expired domains and not from popups/unders. Your website will be seen in full page view by real people interested in your product or service and it is the only site they see.
Conclusion:
Lots of targeted traffic is essential for the success of any commercial website. On the other hand, untargeted traffic is very expensive (in more ways than one) regardless of how cheap it is, and it does nothing for your bottom line.
If you’ll spend your valuable time building a great website and getting lots of targeted traffic to it, you’ll enjoy great success in your web-based enterprise!
Kevin Dube
http://www.BuyExpiredDomainTraffic.com
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