Archive for Ads
05.29.08
Posted in Ads at 8:20 am by admin
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.
Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much of Internet related media relies on graphic images to support marketing messages. However, unlike print and direct mail, the Web enables moving graphics and sound to be conveyed to the prospect or customer. In that respect, it is more like radio or television and like the telephone, the Web can enable one-to-one, interactive communication with e-mail, instant messaging and voice. Yet, unlike any direct response medium, the Web can present the customer with a virtually unlimited amount of marketing information in multimedia format.
Print advertising is delivered through magazines and newspapers. Direct mail is delivered via the U.S. Postal Service or another delivery service. Radio and television are delivered via airwaves through passive listener or view devices. Telemarketing is delivered over telephone lines. Only the Internet is delivered directly via a computer. This is perhaps the most intriguing part of Digital Marketing and one of the primary differentiating factors that sets this medium apart from any other. Unlike any other medium, the computer delivers Internet based content in nonlinear information format. All other mediums are linear, meaning they have a beginning, middle, and end.
Digital Marketing is direct marketing at its most developed potential. It is the logical extension of a measurability mentality that is already inbred in business-to-business marketers. They recognize the importance of the brand, and they understand the need for awareness, but they also know that marketing must go well beyond brand image and awareness advertising. They need marketing that produces results.
As a marketing medium, the digital media has become the easiest, most cost-effective route to global marketing. The stunning cost implications of Digital Marketing in part, fuel the Internet’s unprecedented growth. The Internet is not only cost-effective; it is downright cheap in comparison to other media. It is often estimated that Digital Marketing is 60 to 65 percent cheaper than traditional direct mail marketing.
Used effectively, digital media can deliver personalized content to each and every customer, or even automatically to another computer desktop via push technologies. As a result, a marketer can initiate a one-to-one relationship via e-mail and the Web with a prospect, customer or business partner. The marketer can also learn from that relationship via database marketing and grow the relationship over time.
A marketer can build and host a Website and reach a worldwide audience at a cost that is far less than the cost of one national television commercial. E-communication has a whole different cost structure from traditional print, direct mail, telemarketing or television media. There are no media placement costs associated with launching a corporate Website or employing e-mail as a marketing medium. You may have to rent e-mail addresses, but you do not have to engage printers or mail houses, or pay postage when you disseminate e-mail. There are no hotel, travel or on-site materials costs for Webinars and other virtual events. There are no printing and mailing costs for e-fulfillment. Even order fulfillment is cheaper with the Internet, especially if electronic catalogs are used to replace traditional paper catalogs.
Research indicates that Digital Marketing represents a threefold cost-savings over traditional direct marketing. Moreover, Digital Marketing can bring up to 10 times the return of a traditional direct marketing campaign. The areas in which you will achieve the largest amount of savings are likely to be: fulfillment, delivery, the medium used and the analysis of campaign metrics.
Digital media turns traditional media cost structures upside down. With Digital Marketing, there is nothing to print and mail, there are no advertising materials to reproduce, no telemarketing calls to handle. Websites can reach one, a hundred, a thousand, or millions of prospects or customers for about the same cost. With the proper in-house tools, e-mail can be widely distributed without unit cost implications, unlike direct mail, and at least so far, the Internet is a tax-free commerce zone.
The question is not whether Digital Marketing works, or is Digital Marketing here to stay, but rather how can a business leverage an integrated Digital Marketing strategy that will service their needs both now and into the future. So next time your ad agency is getting ready to pitch, make sure that they include a sizeable allocation for digital media.
Mike Myatt is the Chief Strategy Officer at N2growth. N2growth is a leading venture growth consultancy providing a unique array of professional services to high growth companies on a venture based business model. The rare combination of branding and corporate identity services, capital formation assistance, market research and business intelligence, sales and product engineering, leadership development and talent management, as well as marketing, advertising and public relations services make N2growth the industry leader in strategic growth consulting. More information about the company can be found at http://www.N2growth.com
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05.26.08
Posted in Ads at 1:38 pm by admin
If you’re having problems generating a lot of sales
at your website, it may be because you’re not aware
of these 10 eye-popping powerful web site promotion
strategies that Internet promotion experts are using
to sky-rocket their sales:
1. Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements.
2. Outsource part of your workload to save time
and money. You can spend more of your time and
money promoting your business.
3. Include a signature file on all the e-mails you send
out. Provide your business name, phone number,
e-mail and web address,etc.
4. Use pictures or graphics on your web site that
support the product you’re selling. They could give
your visitors a clearer vision of your product.
5. Create a friendly, long term relationship with all
your customers. Practice good customer service
and follow-up with them on a regular basis.
6. Create strategic alliances with other web sites.
You could exchange banner ads, sell each other’s
products as backend products, cross promote, etc.
7. Increase the perceived value of your product to
skyrocket your sales. Add on free bonuses, after-
sale services or an affiliate program.
8. Give customers a discount on their total order
to increase sales. You could give them a discount
for ordering over a set dollar or product amount.
9. Allow your visitors to reprint the content on your
web site. Just ask them in exchange to include your
resource box and a link to your site.
10. Provide a free contest or sweepstakes at your
web site. It’s a fact, people like to win things. If you
can fulfill that need, people will visit.
May these web site promotion secrets help you to make
a lot of money.
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.
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05.16.08
Posted in Ads at 5:27 am by admin
I stumbled on this Adsense money-making tip almost by accident from a great affiliate program I joined that has the best online marketing training program I have ever come across.
One of the key aspects of the very effective online marketing program they were talking about at this affiliate program, was the use of safe lists to email ad messages out. Well, I decided I could do better and join safelists that allowed the posting of articles (and not just email ads). These are basically online ezines that publish content and distribute it to the list. By simply joining a few safe lists with a couple thousand of members, your promotional Adsense article will be reaching millions of email boxes, every time you send it out.
There is nothing online that is as effective as email. Even SPAM that gets through works. Why else would those SPAM pests keep on making everybody’s life so miserable at the risk of getting arrested? The big advantage here is that this bulk email marketing strategy of joining article announcement lists is perfectly legal and you will not be upsetting anybody. In fact in many cases some of the folk will be eagerly accessing and reading your articles.
There are of course other factors that come into play like the kind of headlines to use and the importance of ensuring that you target the right article announcement groups (more on that later). Still all the skills required can be learned. I learnt them myself by trial and error and constant testing.
Two days after spending a couple of hours setting up my safe list bulk email marketing program, I opened my Adsense account one morning and almost fell off the chair in excitement. My earnings had shot up almost 9 times above my previous average. But there was something else even more interesting, I was getting more clicks on my Adsense ads from fewer visitors. This is a puzzle that I am yet to solve because to date articles distributed through my safe lists do much better for me in terms of clicks than articles I post at high traffic sites. Still I do both activities regularly.
There was one more delightful aspect about this method of increasing Adsense clicks, that I noticed. After sending out about three or four articles via my safelists, I got so busy that I did not have the time to write good content to distribute via my safelists. So you would have expected my Adsense earnings to drop like a stone right back to where they were. Surprise, surprise, it did not happen. It stayed up there over one week after I had sent out my last article. That was when I was totally convinced that I had a winner in my hands.
But You must carefully target your market
You should have no illusions about safe lists. The cold facts are that a lot of the email goes unread. Most people who receive the articles will quickly scroll down looking for an interesting headline. Many others subscribe to the information at a desperate moment of need but then lose interest soon after and never actually open their messages from the list they’ve subscribed to.
The truth is that only a tiny fraction of people who receive the email will ever open your message. Even fewer will glimpse through it for a few seconds and fewer still will take the time to read it and understand the contents.
With these kind of odds your chances of being effective diminish dramatically if you don’t carefully target the right safe lists and groups to join. Always remember that relevance greatly increases your chances of being read. It is the same principle which has made PPC ads so effective.
Still article groups and safe lists are extremely effective, and here’s why.
Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article and other valuable Adsense money-making tips in his free ezine. Subscribe now by sending a blank email to clickaffiliatesecrets-subscribe@yahoogroups.com or get more details about it at his Google Adsense Blog. He can be reached at strongwallafrica at yahoo.com
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