Archive for Ads
09.03.10
Posted in Ads, Brands, Universe Of Marketing at 12:53 am by admin
There was a time when people went to work and expected nothing in return for their labour than a living wage and a few kind words from the boss. Today, businesses seem to need to find new and innovative ways to motivate their employees to do the job they are paid to do. During the Great Depression, a person worked hard on the job because there was a line of people waiting outside the factory door, ready to take over if the job became vacant – or so my father told me. The 1950s was an age of materialism; goods were inexpensive and a man’s status was measured by how well he could support his family. By the end of the 1960s, despite there being more women in the workforce, there were so many jobs around that if one wasn’t happy, one could resign and be in a new job the next day. Over the last forty years, there has been an increase in the unemployment rate but higher unemployment rates have become acceptable as many choose to collect the dole rather than work at jobs such as itinerant fruit picking which wouldn’t get done if it wasn’t for the young overseas tourists. We are currently in an economic downturn and there are fewer jobs yet employers are concerned about holding onto their employees. The fact of the matter is that employers have come to recognise the value of the training dollar that businesses invest in their employees and customer loyalty and the value of the corporate knowledge that is only acquired through experience while working in an organisation. This is what a business loses with the resignation of an employee. In the 1990s, to keep valued employees, progressive businesses embraced parental leave, equity and diversity and family friendly policies. But all organisations have these now so what are they doing to compete for the best workers and to hold onto the prized employees. The 21st century has seen the introduction of employee recognition and motivation programs that include sales incentives and rewards for long service that come much sooner than the gold watch after fifty year’s. These programs have become integral to an organisation’s overall performance and sufficiently important to warrant the service of specialists who design staff incentive programs and make them work. One such company in Australia is Accumulate which boasts a blue chip client list. Accumulate has a team of professionals who will design, implement and manage a complete incentive, recognition and reward program for a company’s employees and, if appropriate, for its customers as well. No longer do we work for a pay packet and an occasional pat on the back; today it’s improved conditions, bonuses and tangible rewards and incentives that keep us joining the peak hour swarm each day to go to work.
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01.30.10
Posted in Ads, Brands, Universe Of Marketing at 9:55 pm by admin
Regardless if you aren’t that you’re a purchaser or seller who is searching out for a property agent, you’ll want to interview a couple of ones from many realtors ahead of making a variety. If you decide an agent just because they’re nearby and its helpful you could end up with a green or disinterested agent.
This suggests that you’ll have issues purchasing or selling a property. It is OK to ask an agent how long he / she’s been within the industry though in an interview. You shouldn’t compare being a fresh agent with not being beneficial.
You’d really need to know the circumstances surrounding the cancellation.
Ask one of the most relevant questions when you’re making an attempt to select an agent. Expect answers out of your potential agent that are exhaustive and don’t leave you with doubts. If you have doubts, ensure you voice them to your potential agent for clarification. Anticipate your agent to ask you questions and engage you to begin to be familiar with you. If your agent doesn’t raise questions, then there’s a manifest absence of attention and you’ll want to move on to your next interview till you find the agent you’re sensation is best for you.
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01.17.10
Posted in Ads, Brands, Universe Of Marketing at 12:11 am by admin
voiceover is a word that describes a time when you hear someone talking but you can’t see them talking. So, you may class all radio work as a huge voice-over. Normally, they are used to talk about work done for radio and television advertising, documentary work and internet work too. The performer of a voiceover is termed a voice talent or voice actor. Good voice-over artists are highly talented people who take you in, put in liveliness into the playscript and engage your mind. They may only be used to direct your call or to tell you a narrative or to inform you – but they do it with charm, enthusiasm and skill. If you engage the services of a good voice talent, you will find that they take your direction and criticism well as they look at your sales copy or script and transform it into a performance to be proud of. A professional voiceover artist will be a real advance to your commercializing campaign. Once you have resolved on who your market is and have crafted a commercializing message that will match your market, you would be silly to leave the delivery of that message to chance. Strive for a quality deliverance by hiring a high quality voice-over artist to your campaign. The task of finding a high end voice talent involves executing a few basics. Ensure that you understand what a voiceover artist is and the language that they use to depict themselves. Then learn what sort of work decent voice talents undertake and use that work to judge who you should bring in to your task. Hopefully, this article has helped you in that enterprise.
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12.22.09
Posted in Ads, Business Performance, Life + Real Estate at 12:15 pm by admin
Serviced office provider Search Office Space has relocated to a central business area in Mayfair. Their offices are now located in Berkeley Square House. SOS has offices in global locations like Auckland, Hong Kong, Manhattan and California, and services clients from all over the world.
The reason for the move is an increase in global relationships in recent years, according to company sources. As the previous location near the Bond Street Crossrail station was purchased for the construction of the underground station, the company has moved into prime area here in Mayfair which caters to the worldwide business needs of different companies.
With the new office location, which offers choice and availability for businesses looking for new rent desk options, the firm hopes to improve its fortunes by capitalising on the better access to global markets that this business location affords. Neighbouring businesses with worldwide exposure are expected to bring international attention to SOS’s range of services too.
SOS was founded by Richard Smith in the year 1993 to provide serviced office spaces to customers. The company now has an online market presence in over seventy five countries. The new location is expected to boost the presence of the company in the market place significantly.
The centrally located Berkeley Square will help SOS maintain a highly visible profile in the marketplace – an aspect that is critical in the serviced office space industry. Speaking about the business relocation, founder Richard Smith expressed his regret at having to leave the Bond Street premises, but said that he looked forward to the many advantages that Mayfair will bring to the business.
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11.06.09
Posted in Ads, Business Performance, Life + Real Estate at 1:15 pm by admin
British Land has acquired real estate property at 39 Victoria Street, leading to improved prospects for office space markets in the UK. The acquisition marks the re-entry of the group into the real estate markets after a long gap of 2 years. British Land has veered away from any big exposure to this sector during the recession.
Following the announcement, British Land share prices shot up from 19.1p to 492p. This is the single largest investment in the capital city over the past year. The commercial property sector is expected to get a boost with the purchase (amounting to £40.35m) in the West End financial district.
The Victoria Street office is being taken up by Bank of America, which will in turn let it out to nine subtenants. A rent of £47 per square foot is fixed at present for the lease, which will terminate in July 2012.
Tim Roberts, Head of British Land, expressed his satisfaction with the recent purchase, stating that the Victoria Street premises will expand British Land’s presence in the West End area and lend value to its existing portfolio.
The BNP Paribas Real Estate company has identified the financial sector to be requiring desk space to rent the most in coming months. Future developments will show if this will indeed prove to be a major turning point in the revival of the real estate market.
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10.27.09
Posted in Ads, Business Performance, Life + Real Estate at 11:20 am by admin
Macquarie has signed up to occupy one of the largest buildings in the Drapers Garden scheme in the City of London, near the Bank of England, raising concerns for the first time that there may actually be a shortage of office space in the Square Mile.
The finance group from Australia will move into approximately 220,000 sq ft of offices soon, although they will not owe any rent for over four years, as part of competitive deals to encourage letters into the area. Once the four year period is over, the group will pay £43 sq ft for the remainder of the 20 year lease agreement.
Currently Macquarie has been experiencing a great deal of growth throughout Europe and remains the dominant investment bank in Australia. Due to the fact that it has not had to look to the government for aid during the economic fallout, insiders believe that it will remain profitable for years to come.
The recent shortage of Grade A buildings comes as a result of the new Macquarie deal and of the recent lettings to Nomura, Mitsubishi, and the Bank of Tokyo.
Occupiers on the lookout for new developments for office space include BlackRock and Bloomberg, although BlackRock already has their eyes on the new Walbrock scheme in Canary Wharf.
A great deal of the desk space shortage may be addressed by the two tier market office space as second hand office space is becoming more popular as rental growth continues to increase.
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08.04.09
Posted in Ads, Business Performance, Life + Real Estate at 11:28 am by admin
East London was a popular locality for banks when many of them started moving their offices to the Canary Wharf area. Over the last two decades the Isle of Dogs became a strong competitor to the City’s commercial district in this respect.
Now the trend in favour of Canary Wharf seems to be dwindling as Nomura, a Japanese Financial Corporation said recently that it is planning to shift to London. According to the company management, London is a more impressive location and will be a better option for attracting as well as serving their international clients.
It intends to lease Watermark Place, which will be spread over an area of 525,000 sq ft of top grade open plan shared office space, and is currently under construction near the Thames. This will mean that they will relocate their biggest office in the UK, resulting in more than four thousand staff members to shift as well.
Recently Morgan Stanley had also announced that it is going to shift out of Canary Wharf even though they will need to terminate their lease early in order to do so.
Trying to explain the reason for this shift, a property firm CB Richard Ellis commented on the situation saying the property rent in Canary Wharf has gone down at a lesser rate in comparison with London and Mayfair. Thus the shift may be the result of changes in real estate market that have taken place in London in the last two years – click for info on offices to rent London.
The state of the real estate market in the area may start hurting it soon though there are no clear cut indications as yet of such a trend. Nevertheless, no one will deny that this is bad news for Canary Wharf.
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01.12.09
Posted in Ads, Investment Hub, Useful Tips at 9:07 pm by admin
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06.24.08
Posted in Ads at 11:39 am by admin
Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
If you don’t want to become the next bimbo and instead touch the hearts and the minds of the nation, here are three things to avoid.
1. Give a fatty bone.
The quickest way to lose interest is to ramble. When you can’t make your point succinctly your audience tunes out-literally. They change the channel or they shift their attention. To keep your audience jazzed respect their time by getting to the point of what they want to know. Give them value every second you’re speaking. Shave off any unnecessary fat and get to the bone, the real core of what you have to give.
2. Be professorial.
In my experience people who have the highest degrees are the biggest bores. They speak with the jargon of their industry or training using long sentences and obscure ideas. Simplifying is the key to communication. One of my favorite clients, syndicated technology columnist and national correspondent for KCBS news Larry Magid, is an exception. He can take the most complicated ideas and turn them into a Zen garden. He puts each word stone in the right place at the right time to create order, simplicity and understanding. Follow Larry’s path to your own garden by taking the big idea down to its roots. Refuse to be high fallutin’ by making your knowledge inaccessible to the masses.
3. Praise the Lord.
Preaching will set people hellbent against you. I don’t know about you but when someone tells me what to do I automatically rebel. Whenever you’re attached to an idea and try to push it on someone it’s natural to resist. When you have an agenda people sense it. If you’re unattached to the outcome your audience will be more receptive to you and your ideas. Allow them to make their own choices based on the information you impart. Tempt them with heavenly insights and offers.
Susan Harrow, top media coach, marketing strategist and author of Sell Yourself Without Selling Your Soul, The Ultimate Guide to Getting Booked on Oprah, and Get a 6-Figure Book Advance. Find out what pushes producers’ love and hate buttons-and how they determine whether to book you on
their show or not: tinyurl.com/cys5j
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06.04.08
Posted in Ads at 1:25 am by admin
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it over onto it’s backside. Let it know who’s boss. If your first idea is terrible, write it down anyway. If the next one is silly, redundant or stupid, write it down. Who knows, it may end up being a comedy direction and that first terrible line may end up being the punch line. You never know. You are jumping off a precipice into the unknown world of creativity and you need to be a leaf at the mercy of the wind or you will come crashing down with your fears in a ball flames every time.
Throw as much as you can against the wall and see what sticks. I own a jingle and music production company and I had an assignment to create a jingle, positioning statement (slogan), campaign for Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Hwy 101 and we decided that this landmark was our key. So, what do you do with a big sign? It’s huge and you can see it from everywhere. It’s so big, it’s like a monument. And what do you do with a monument? We decided to worship it. So I brought into the studio Jeannie Tracy (from Whitney Houston’s band), a gospel singing Diva, to sing the following full-on hand clapping gospel jingle I SAW THE SIGN: “I was lost in the gloom of auto dealers and sales pitches, then I saw a light shining bright standing tall (Where to turn?)… I saw the sign (chorus answers ‘I saw the sign’) in Petaluma (‘Petaluma Auto Plaza’)” and on and on… If you’d like to hear it go to: http://soundad.com/sounds/ and click on Pet Auto Plaza. It’s a smashingly successful campaign.
Sometimes “getting outside of the box” is about simplicity. I had a chain of camera stores in need of a jingle to brand their company name and a positioning statement (slogan) to bring people in. We did a market analysis and concluded that they were trying to reach two buyers:
#1)Professional photographers who were developing their film. #2)New camera buyers who were serious about learning the craft.
We came up with a simple line that appealed and spoke to both: WE DEVELOP PHOTOGRAPHERS
Creativity is not something I pull out of thin air. There is a process that I trust will lead me to something spectacular. I throw everything possible up against that wall without judgement or self criticism. If doubt creeps in, I throw doubt up against the wall. If I’m getting bored, I throw boredom against the wall and suddenly there is a humorous side that begins to appear. If I don’t need humor, I throw it up against the wall and a new perspective opens up.
It’s all good in the creative process and those of us who live it should honor it. It keeps us young because it’s all about letting go, letting things flow and crawling outside of the box for a few moments.
Barry Volk – EzineArticles.com Expert Author
Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk’s Sound Advantage http://soundad.com, creates and produces musical identities and jingles for radio and TV advertisers worldwide from small market to national campaigns.
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