08.10.10
So You Want Some Advice Related to Electronic Magazine, Huh?
The wrong online publishing package will be the downfall of any creative electronic magazine. When you’ve chosen to produce an online catalog the key decision is to select the software supplier. They do much more than merely guide you in formatting the content.
Amongst the potential features, simple usability is the main one. Because of course, no matter how excellent the software may have been said to be, it still sucks if you or your staff can’t do anything with it. The ezine you’re creating should be important enough to you for you to try out different providers.
The second major consideration you need to make is about security. Now you should be thinking about hackers and spammers. Have you been told whether and/or how the account has been secured? What about the content? Is it possible for people to just copy-paste the catalog content or has the digital publishing software vendor prevented such things? Is the content secure? Has a marketing strategy been produced? Whatever your business plan may look like, you’ll should think about these matters, possibly not for every publication but for your company overall. What use will you make of networking media? How are you treating advertisements? Marketing this interactive journal will likely need search engine friendly content. What about combining paid for and free content? Can you offer multiple subscription options? Will you be monetizing the content or is this simply a not-for-profit venture? How about providing summaries to market your online publication? How accessible is your catalog? Will it be private — then you’ll be able to look into several hosting possibilities or is it public? If public you should host directly. What’ll you do with back-isues? Tech support offered by the software host is a large consideration. Can you telephone in or email anyone with problems? Speedy emergency response is your next concern. How are their FAQ pages? These considerations might seem minor now, however should there be an emergency, you’ll be happy you thought about this beforehand. You determine the success of your e-publication by selecting the right software package provider. Choose thoughtfully, and the publication will do brilliantly.
